Know what to do next, and have someone senior make it happen.
Commercial positioning, growth strategy, Fractional CMO leadership, prioritisation and team or supplier direction.
Explore this capabilityFractional CMO & AI Transformation Consultant
I’m the unfair advantage your competitors hope you never find.
I work out what’s holding you back.
Then I build.
Whole journey thinking.
That might be a stronger digital marketing strategy, a website that generates business, smarter use of AI, better automation or a platform built around the way your team works.
- Strategy
- Systems
- People
- Progress
15+ years across marketing, digital and growth. Based in Essex, working across London, the UK and Dubai.
Advertising work featured in The Times and The Spectator
01 / Start with the business
What is holding you back?
You do not need to diagnose the answer before we speak. Choose the situation that feels closest to where your business is now.
The opportunity
Turn attention into better leads, customers and revenue.
I look across your positioning, website, search visibility, campaigns and sales journey to find where opportunity is being lost, then build the right route forward.
What I can bring together
Growth strategy · Websites · SEO & AI search · Paid campaigns
02 / Connected capability
One senior partner. Whatever the right solution requires.
These are not separate businesses or fixed packages. They are the capabilities I connect around the problem that matters most.
Create stronger demand and turn it into measurable opportunity.
SEO, AI search and GEO, Google Ads, Meta Ads, LinkedIn, content, creative and connected lead generation.
Explore this capabilityGive customers a clearer reason and an easier way to choose you.
Positioning, ecommerce, conversion-led websites, customer journeys, portals and bespoke digital experiences.
Explore this capabilityStop losing time and opportunity between disconnected processes.
Custom CRM builds, lead management, automation, connected systems and internal platforms built around your operation.
Explore this capabilityUse AI in ways your people understand and your business can sustain.
AI opportunity mapping, practical implementation, workflows, internal tools, workshops and team capability building.
Explore this capability04 / How I work
I find the real problem. Then I stay to solve it.
Strategy, technology and implementation come together through one clear process, with me involved from first conversation to working solution.
01
Discover
Find the real constraint
I get inside the business, understand how it really operates and identify where growth, time and opportunities are being lost.
02
Build
Create the right solution
I define and create the right solution, from positioning, websites and campaigns to automation, AI and bespoke internal platforms.
03
Embed
Make the change stick
I integrate the new systems, upskill the team and make sure the improvements become part of how the business operates.
In the room, working with the team
05 / Strategy is only useful when it becomes action
I don’t stop at the strategy.
Most consultants hand over a plan and step back. Most agencies deliver only what sits on their service list. The thinking and the doing get split between people who never quite meet.
I close that gap. I get close enough to the business to understand it, think strategically enough to define the right answer, and have the practical capability to build it and make it stick.
Senior thinking and hands-on delivery from the same person.
06 / Ways to work together
The right level of support for where your business is now
Some businesses need a focused transformation. Others need ongoing senior leadership. Both begin with understanding what is really holding the business back.
For businesses with a defined growth, website, marketing, automation, AI or operational challenge that needs to be understood and solved.
Work with me- Repositioning and rebuilding a website
- Creating a new lead-generation system
- Connecting marketing and CRM
- Introducing practical AI and automation
- Designing a bespoke internal platform
For businesses that need ongoing senior marketing and transformation leadership without hiring a full-time CMO.
Explore fractional support- Strategic direction and prioritisation
- Supplier and team management
- Hands-on implementation
- Team upskilling
- Continued commercial improvement
For businesses ready to turn AI from scattered experiments into practical capability that improves how people work.
Explore AI transformation- AI opportunity and readiness review
- Practical workflows and automation
- Bespoke internal AI tools
- Leadership and team training
- Adoption support that makes change stick
You don’t need to know exactly what the solution is.
Tell me what feels stuck, disconnected or ready to grow. I’ll help you understand what your business actually needs and whether I am the right person to deliver it.
A straightforward initial conversation with Vicki, not a scripted agency sales call.