Fractional CMO &
AI Transformation Consultant
I’m the unfair advantage your competitors hope you never find.
I work out what’s holding your business back. Then I build what moves it forward.
15+ years across marketing, digital, growth and business transformation.
Experience across recruitment, investment, professional services and growing local businesses.
Advertising work featured in The Times and The Spectator
Your business may not need another agency.
I’ve worked with companies that move from agency to agency looking for better results. But often, the agency isn’t the whole problem.
The ads might be working, but enquiries aren’t followed up properly. The website might look good, but the positioning is unclear. Leads might be coming in, but disconnected systems, slow communication or an overstretched team stop them from becoming customers.
Growth problems rarely fit neatly inside one service.
I look at the full journey, from the marketing that creates the opportunity to what happens inside the business once that opportunity arrives. Then I fix the gaps between the two.
The solution starts with understanding your business, not selling you a predefined package.
How I work
I find the real problem. Then I stay to solve it.
Strategy, technology and implementation come together through one clear process, with me involved from first conversation to working solution.
01
Discover
Find the real constraint
I get inside the business, understand how it really operates and identify where growth, time and opportunities are being lost.
02
Build
Create the right solution
I define and create the right solution, from positioning, websites and campaigns to automation, AI and bespoke internal platforms.
03
Embed
Make the change stick
I integrate the new systems, upskill the team and make sure the improvements become part of how the business operates.
One partner. The capabilities your business actually needs.
Every engagement is shaped around the business. I bring together the right expertise rather than forcing the problem into a predefined service package.
Grow
Build a stronger route to market and generate better commercial opportunities.
- Brand and commercial positioning
- Marketing and growth strategy
- High-converting websites
- Lead generation and campaigns
- Fractional CMO leadership
Modernise
Improve the technology and systems behind the business.
- Custom CRM builds
- Connected systems and automation
- Bespoke internal platforms
- AI implementation
- Smarter, more efficient workflows
Embed
Give the team the capability and confidence to keep moving forward.
- AI adoption
- Team upskilling
- Practical workshops
- Marketing processes and playbooks
- Ongoing strategic support
Not a menu of separate services. One operator who can scope, build and deliver the lot.
See it delivered
In the room, working with the team
Strategy is only useful when it becomes action
I don’t stop at the strategy.
Most consultants hand over a plan and step back. Most agencies deliver only what sits on their service list. The thinking and the doing get split between people who never quite meet.
I close that gap. I get close enough to the business to understand it, think strategically enough to define the right answer, and have the practical capability to build it and make it stick.
Senior thinking and hands-on delivery from the same person.
The right level of support for where your business is now
Some businesses need a focused transformation. Others need ongoing senior leadership. Both begin with understanding what is really holding the business back.
Focused transformation
For businesses with a defined growth, website, marketing, automation, AI or operational challenge that needs to be understood and solved.
- Repositioning and rebuilding a website
- Creating a new lead-generation system
- Connecting marketing and CRM
- Introducing practical AI and automation
- Designing a bespoke internal platform
Fractional leadership
For businesses that need ongoing senior marketing and transformation leadership without hiring a full-time CMO.
- Strategic direction and prioritisation
- Supplier and team management
- Hands-on implementation
- Team upskilling
- Continued commercial improvement
You don’t need to know exactly what the solution is.
Tell me what feels stuck, disconnected or ready to grow. I’ll help you understand what your business actually needs and whether I am the right person to deliver it.
Discuss your businessA straightforward initial conversation with Vicki, not a scripted agency sales call.