Fractional CMO & AI Transformation Consultant

    I’m the unfair advantage your competitors hope you never find.

    I work out what’s holding you back.
    Then I build.

    Whole journey thinking.

    That might be a stronger digital marketing strategy, a website that generates business, smarter use of AI, better automation or a platform built around the way your team works.

    Discuss your businessExplore how I can help
    • Strategy
    • Systems
    • People
    • Progress
    Vicki Mahoney, Fractional CMO & AI Transformation Consultant

    15+ years across marketing, digital and growth.

    Advertising work featured in

    • The Times
    • The Spectator
    • New Statesman
    • DAZN

    01 / Start with the business

    What is holding you back?

    You do not need to diagnose the answer before we speak. Choose the situation that feels closest to where your business is now.

    The opportunity

    Turn attention into better leads, customers and revenue.

    I look across your positioning, website, search visibility, campaigns and sales journey to find where opportunity is being lost, then build the right route forward.

    What I can bring together

    Growth strategy · Websites · SEO & AI search · Paid campaigns

    Talk to me about this

    02 / How I work

    I find the real problem. Then I stay to solve it.

    Strategy, technology and implementation come together through one clear process, with me involved from first conversation to working solution.

    1. 01

      Discover

      Find the real constraint

      I get inside the business, understand how it really operates and identify where growth, time and opportunities are being lost.

    2. 02

      Build

      Create the right solution

      I define and create the right solution, from positioning, websites and campaigns to automation, AI and bespoke internal platforms.

    3. 03

      Embed

      Make the change stick

      I integrate the new systems, upskill the team and make sure the improvements become part of how the business operates.

    03 / Connected capability

    One senior partner. Whatever the right solution requires.

    These are not separate businesses or fixed packages. They are the capabilities I connect around the problem that matters most.

    Commercial positioning, growth strategy, Fractional CMO leadership, prioritisation and team or supplier direction.

    Explore this capability

    05 / Strategy is only useful when it becomes action

    I don’t stop at the strategy.

    Most consultants hand over a plan and step back. Most agencies deliver only what sits on their service list. The thinking and the doing get split between people who never quite meet.

    I close that gap. I get close enough to the business to understand it, think strategically enough to define the right answer, and have the practical capability to build it and make it stick.

    Senior thinking and hands-on delivery from the same person.

    06 / Ways to work together

    The right level of support for where your business is now

    Some businesses need a focused transformation. Others need ongoing senior leadership. Both begin with understanding what is really holding the business back.

    For businesses with a defined growth, website, marketing, automation, AI or operational challenge that needs to be understood and solved.

    • Repositioning and rebuilding a website
    • Creating a new lead-generation system
    • Connecting marketing and CRM
    • Introducing practical AI and automation
    • Designing a bespoke internal platform
    Work with me

    For businesses that need ongoing senior marketing and transformation leadership without hiring a full-time CMO.

    Explore fractional support

    For businesses ready to turn AI from scattered experiments into practical capability that improves how people work.

    Explore AI transformation

    You don’t need to know exactly what the solution is.

    Tell me what feels stuck, disconnected or ready to grow. I’ll help you understand what your business actually needs and whether I am the right person to deliver it.

    Work with meDiscuss your business

    A straightforward initial conversation with Vicki, not a scripted agency sales call.